Alleviating the fear and devastation often by those newly diagnosed with breast cancer through education and up-to-date information about treatment and care.

Helping breast cancer survivors identify the clinical resources and facilities that will best meet their particular needs.

Facilitating and supporting an open dialogue among breast cancer survivors and their families regarding the likely after-effects of receiving breast cancer diagnosis, the possible side effects of currently available medical treatments, and how to cope with the challenges that may face while on the path to recovery.

Promoting and increasing the general public’s knowledge and awareness of important steps they can take to ensure the early detection of breast cancer, such as regular mammograms and self-examinations.

Encouraging both women and men to take a proactive role in the early detection of breast cancer in order to initiate an immediate treatment protocol.